Anton Astafurov
I build products that sell: e-commerce, payments, and monetization.
Product Lead at MY.GAMES. Previously TikTok and Yandex.
What I can help with
- E-commerce — purchase funnels, checkout, and conversion
- Payments — provider strategy, costs, and regional pricing
- Monetization — pricing, promos, and LiveOps tooling
- Growth — distribution, partnerships, and content ecosystems
- Mentoring product managers and marketers
Gave talks and ran trainings for inDrive, Flo, and the UN Refugee Agency (UNHCR).
Writing
Latest from Mindventure, my Telegram channel on AI in product work (in Russian).
Experience
Product Lead · MY.GAMES Market
2024 — Present
Own the end-to-end purchase funnel — catalog, checkout, payments, delivery — of direct-to-consumer web shops for PC and mobile games. Grew GMV ~80% YoY at high seven-figure monthly scale. Shipped the promo engine, regional pricing, and payment provider tooling that let non-technical teams run commerce without engineering.
Product Distribution Lead · Yandex Games
2023 — 2024
Led the distribution team of a 30M+ MAU gaming platform. Built the pipeline of distribution and content deals — from scouting to launch — driving double-digit YoY revenue growth, and turned partner feedback into platform roadmap changes: developer tools, monetization, analytics.
Head of Product Growth & Partnerships, Gaming · TikTok
2020 — 2023
Built the gaming content ecosystem across Eastern Europe through regional product and content strategy: 350%+ YoY growth in gaming content consumption. Ran joint campaigns with HyperX, AMD, and Riot Games.
Earlier · VK, Igromania, Netology
2017 — 2020
Gaming partnerships at VK, publishing at Igromania, and four years teaching digital product strategy at Netology.
Beyond work
I write Mindventure — a Telegram channel (in Russian) on how AI is changing the everyday work of a product manager: real cases with Cursor and Claude Code, prototypes instead of mockups, and life beyond the backlog.
Get in touch
Want to talk product, commerce, or mentoring? Book a call or write me at astafurov.antonie@gmail.com.